Lab grown and ethically mined diamonds

A Note from Viktorija
Founder of FORMÉS

I grew up surrounded by the quiet elegance of natural diamonds. My family were classical jewellers—crafting with care, reverence, and deep knowledge of the earth’s most enduring treasures. That world shaped me.

But when I created FORMÉS, I felt a need to reimagine what fine jewelry could stand for. I was drawn to lab-grown diamonds—not as imitation, but as innovation. Identical in composition, lighter in impact, and aligned with the future. For me, they offered a way to honour beauty while being kinder to the planet.

For the past five years, lab-grown diamonds have been at the heart of FORMÉS. They still are.

But I’ve also watched the world change. Today, responsibly sourced natural diamonds—those with transparent origins and ethical practices—are becoming more accessible. After long consideration, I’ve chosen to offer both.

This is not a shift in values, but an expansion of them. I believe you should have the freedom to choose what feels most meaningful—whether it’s the story of a diamond grown with light, or one shaped over time in the earth. Both are real. Both are extraordinary.

All diamonds at FORMÉS, whether lab-grown or mined, come certified by internationally recognized institutions such as IGI or GIA for stones above 0.30ct. We work exclusively with premium cuts in D to G colour and VVS to VS clarity—because no matter the origin, only the finest stones are chosen.

This is the kind of luxury I believe in: considered, transparent, and deeply personal.