FORMÉS Fine Jewelry was featured in Delfi.lt, one of Lithuania’s leading media platforms, in an article highlighting the brand’s growing recognition in Copenhagen and its appeal to the Scandinavian market.
The feature reflects what defines FORMÉS today: contemporary fine jewelry shaped by refined design, careful craftsmanship, and a commitment to creating pieces that feel personal, lasting, and distinctive. As a Lithuanian fine jewelry brand expanding internationally, this recognition marks an important step in the brand’s journey.
Below, we are sharing an English version of the feature for our international readers.
Read the original article in Lithuanian here:
Original article on Delfi.lt
A new space has opened its doors on one of Copenhagen’s most beautiful jewellery streets, Bredgade. Among the carefully selected names, one from Lithuania has also appeared: Formés Fine Jewelry, presented by designer Viktorija Kančinian.
Designer Viktorija Kančinian received the news of Scandinavians’ affection for her jewellery brand, Formés Fine Jewelry, with calm confidence. Although the development sounds exciting, Viktorija describes it as a natural step in her career. She is no newcomer to the world of jewellery: she spent a decade working in her family’s jewellery business, and over the past six years has been building the brand she created herself.
A different kind of collection
The idea behind the brand is rooted not in trends, but in values. This is also reflected in the newest collection, Bare Souls: a collection about friendship, family, love, and human connection. Although we cannot see these things visually, they are exactly what shape our identity and future choices.
“The new collection looks like a system of organic gold threads and lines. Sometimes they intersect, sometimes they pass by one another. Some of the lines are set with laboratory-grown diamonds, which symbolize not empty luxury, but an important victory, a new beginning, and love for oneself and one’s dearest people. The collection is not something that easily goes with everything, because Bare Souls is not just another accessory for the wardrobe, but a conscious and carefully considered choice. Those who choose Formés Fine Jewelry are not competing over who has the bigger stone. They pay attention to craftsmanship, unexpected forms, and ideas,” Viktorija Kančinian says about the pieces.
Viktorija is open in sharing that the beginnings of the newest collection were born not in a beautiful creative studio, but in painful reality in Barcelona. While many travel there in search of sunshine, Viktorija and her family flew there looking for at least a small grain of hope: her sister, in a foreign country, was facing her final battle with cancer.
“Loss taught me one thing: some bonds never break. After this blow of fate, I promised myself that I would be the best aunt possible to my late sister’s children and preserve a living connection with them as much as I could. More than anything, this explains why the collection is different: bold and unconventional, with no desire to please everyone. Yet it is precisely this distinctiveness that draws people in the most.”
The MAMA ring is the bestseller
Alongside the newest collection stand the MAMA and MOM rings that brought Viktorija’s brand recognition. Clients often personalise them with the symbolism of a boy’s or girl’s name, or with dates important to the family. Over six years, these rings have become not only the bestselling pieces, but also iconic ones.
The most interesting part is the story behind the MAMA ring. Viktorija created these rings with Lithuania in mind: the Lithuanian sensitivity and the emotional meaning of the word mama. Only later, after receiving orders from Denmark, Sweden, Norway, and Germany, did she realise that she had, quite unintentionally, created a Scandinavian bestseller. Such a coincidence is especially rare for designers.
Viktorija Kančinian’s jewellery has also been noticed by international media. Vogue Scandinavia included the MAMA ring in its Christmas gift selections, which is a major recognition for a boutique brand. Once again, it shows that the jewellery created by this Lithuanian designer blends naturally into Scandinavian culture, rather than simply entering a foreign market as an exotic import.
The Copenhagen boutique The Jewellery Room, which carries the work of this Lithuanian designer, brings together communities of local and international creators. Visitors to this gallery are discerning, creative, and drawn to uniqueness. For them, jewellery is not a status symbol, but an expression of personal aesthetics and values.
Formés Fine Jewelry is available at Miutto Studio in Vilnius (Gaono g. 1), in the online store formesjewelry.com, and in Copenhagen at The Jewellery Room (Bredgade 35).
